Professional Certificate Course in Interaction of Media Society and Strategic Communication
Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start time
Anytime
About the course
The aim of the "Interaction of Media, Society and Strategic Communication" course is to provide students with an understanding of the complex and dynamic relationship between media, society, and strategic communication.
After the successful completion of the course, you will be able to:
- Understand Strategic Communication by exploring the development of the Advertising Industry.
- Explore the User Dependency on Media Institutions.
- Explore the concept of Media Convergence.
- Understand Mass media and Popular Culture.
- Understand the Role of Social Values in Communication and The Effect on our Lives – Media Transformation Including Cultivation Theory, Functionalism, Agenda Setting, Uses and Gratifications Theory, and Social Learning.
- Understand Media Literacy.
- Understand Advertising in Contemporary Culture.
- Analyze the Future of Advertising.
- Analyze the Business of Public Relations
Course details
The course covers the ways in which media and communication shape public opinion, attitudes, and behavior, and how organizations and institutions can use communication strategies to influence these outcomes.
Students will learn about the role of media in shaping social and cultural norms, promoting social change, and influencing political processes, as well as the ethical and legal issues associated with strategic communication.
The course will also explore the impact of new media technologies and platforms on the relationship between media, society, and strategic communication, and the ways in which organizations can use these tools to reach and engage with audiences.
Module: Interaction Of Media Society And Strategic Communication
Lecture: 1
Quiz: 1
The course encompasses the study of how media and communication mold public sentiment, attitudes, and actions, and examines how entities and establishments can employ communication tactics to impact these results. Throughout this program, students will gain insights into the media's role in molding societal and cultural standards, propelling social evolution, and affecting political procedures. Furthermore, ethical and legal considerations surrounding strategic communication will be explored. The curriculum will delve into the influence of emerging media technologies and platforms on the dynamic between media, society, and strategic communication. It will also illuminate strategies that organizations can employ to connect with and captivate their target audiences.
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Interaction of Media Society and Strategic Communication
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Interaction of Media Society and Strategic Communication
Accreditation
All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.Sample Certificate
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